“If you empower others to do things, so AWS is like that, Kindle direct publishing is like that, our third-party selling business is like that, fulfilment by Amazon is like that. Every time you figure out some way of providing tools and services that empower other people to deploy their creativity, you’re really onto something.”
Who said it/Author:
Jeff Bezos, CEO and founder of Amazon.com
Vanity Fair’s New Establishment List.
Meaning/ What does it mean:
Companies that provide a platform for other people to work on are becoming the biggest companies. One can think of Uber, Airbnb, Amazon, Apple, Facebook, Snapchat, Youtube, Twitch etc. These are platform companies whereby people (the user or developer) contribute to the business. For example, software engineers that develop an app for the iPhone uses Apple as a platform to “deploy their creativity”. Another example would be Facebook, they provide a platform for people to share the events in their lives with the people they care about.